I’ve never posted any of my real estate photos, but I decided to today. I actually really enjoy mixing things up and not only photographing one subject type. Wedding photography and family or baby photography isn’t too far from each other in terms of how you approach it, but real estate photography is COMPLETELY different from all other forms. Real estate, in order to serve the market, is almost always developed in HDR. HDR is a composite form photography where you take three photos (camera on a tripod) with different exposure—”over” exposure, normal exposure, and a “dark” exposure. This way when you composite the photos, you get an evenly (mostly) exposed photo with deep contrast. All the highlights and shadows are adequately preserved in order to get lots of detail and pop! You can over do it with HDR, so do make sure that it doesn’t look “grey” with overly defined edges.
There’s a lot I find satisfaction with while doing real estate photography. I really do enjoy working with realtors and problem-solving. There’s a lot of judgement calls to make when you’re shooting photos in a house. Is this room to dark? Should I bring in more lights? How am I going to show off this TINY, yet SUPER important room when I can barely get my tripod in here?! What features do the realtors want to be prominent? How do I hide that pile of junk they haven’t cleaned up yet 🤔? It ALL matters. Real estate photos mean you have to come to it with a marketing and problem-solving mindset. In order to serve the market, people aren’t looking for super artistic shots with sun flare. It’s neat; it’s defined edges; it needs to show off this property and make it stand out.
I also believe that diversifying your audience is one of the smartest business decisions you can make as a photographer. Excluding the upper echelon of photographers who MASTERED their ONE slice of the photography market YEARS AGO, how many newer wedding photographers or baby photographers or real estate photographers sit around in a dead zone for their “off season?” When you take the plunge into a new form of photography and get really good at several of them, you don’t typically have a dead zone. Yes, of course there are busier weeks than others, but it’s not very often I don’t have some sort of photoshoot every week. I love shooting and meeting new people! That’s what I love and it makes me come alive. So my goal was to figure out how I can do it often. If this sounds like you at all, definitely give it a shot! If you’re only passionate about say, studio work photography, well this is probably not the way you need to go. But I will say, you never know until you try. If you try it and it doesn’t work, all you gain is experience and more knowledge about yourself.
Some may say that if you pursue many different types of photography you can’t really master one type or market yourself to your ideal client. That may be. I can’t argue with that logic, and not everyone markets the way I do. What I do know is that a diversified portfolio is not only the smartest way to invest your money, but it’s a smart business decision too. There are LOTS of ways to approach a successful photography business, so I hope this offers you another option if what you’re doing is not already working!
This house is also newly on the market in Kerrville, so if you’d like to take a look at it, you can contact Kathy Nichols at Century 21, The Hills Realty.